13/10/09 -
Ukash to revolutionise internet shopping
Fast growing global payment system Ukash is to launch a service
that will allow consumers to spend cash online anywhere that
MasterCardTM is accepted.
In a move that will revolutionise internet shopping for cash
consumers, Ukash will provide shoppers with a 'virtual card', in
exchange for cash, that can be spent in MasterCard merchants
worldwide.
Recognising the need for cash consumers to interact in the world
of ecommerce, Ukash has entered into an agreement with Transact
Network Limited (www.transactnetwork.gi),
a prepaid MasterCard issuer, to bring to the market a 'virtual
card' specifically to address the needs of the cash customer.
Of particular interest to the consumers traditionally
underserviced by banks, including those without access to credit or
debit cards along with those in the youth and gift market, this new
service from Ukash will enable cash customers to enjoy the benefits
and flexibility of internet shopping for the first time.
This revolutionary product will be available to consumers by Q4
2009 and is expected to be hugely popular with shoppers.
Mark Chirnside, CEO of Ukash said: "Our vision has always been
to allow everybody, anywhere in the world, to shop online and this
innovation is a major milestone for Ukash in achieving our goal.
For years those without access to credit and debit cards and those
nervous of utilising cards online have missed out on special offers
and services that are available to internet shoppers and we are
delighted to offer a more socially inclusive solution. Now,
consumers can use one of our 'virtual cards' and spend their cash
at hundreds of thousands of websites and enjoy the benefits of
ecommerce that so many people have been benefiting from for
years."
Tobias Schreyer, Managing Director of Transact Network added,
"The partnership with Ukash marks a major step for the prepaid
market in accessing the cash consumer. We are proud to be a part of
launching this innovative and practical product."
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