03/11/09 -
Ukash announces expansion of online issuance to 22 countries across the globe
Ukash, the world's largest prepaid-cash issuing estate, has
announced today that it will continue to expand its online issuing
service to a total of 22 countries around the world.
Now available in 28 countries worldwide and with over 300,000
physical issuing points, Ukash is the largest global prepaid cash
collection network in the world. In the past year, the company has
seen its physical estate expand into South Africa, Australia, South
and North America, and a number of new European territories.
And now, consumers in the UK, Australia, Belgium, France,
Ireland, Italy, the Netherlands, Portugal and Sweden will be able
to get Ukash online from their bank accounts having previously been
able to obtainit from physical points of sale in these countriesas
the global alternative payments provider continues to pursue its
aim of enabling everybody in the world to spend cash online.
And for the first time ever, consumers will be able to obtain
Ukash from online bank accounts in Austria, the Czech Republic,
Denmark, Estonia, Finland, Hungary, Latvia, Norway and
Slovakia. This is in addition to Poland, Slovenia, Ukraine,
Russia and Spain, where the successful online issuance of Ukash has
already been fundamental to the company's success in these
countries.
Through a secure process supported by Citadel Commerce,
consumers visit the Ukash website and access a secure interface,
from which they can transfer money from their bank account to be
turned it into a unique 19-digit Ukash voucher at no additional
charge. The voucher can then be used to shop, pay and play online -
a safe and convenient electronic transaction with consumer
financial information protected at the merchant checkout.
The expansion of the online issuing function means consumers can
make payments online with the ease and simplicity of Ukash cash
vouchers, with full anonymity and without ever having to step foot
in a shop. This makes Ukash increasingly relevant to digitally
nervous consumers who don't want to reveal their financial
information when they pay online.
Mark Chirnside, chief executive officer, Ukash said: "Our aim at
Ukash is to reduce online fraud and achieve a more socially
inclusive approach to online shopping. The expansion and
availability of our e-cash vouchers online is an example of our
continued efforts to provide Ukash as conveniently and safely as
possible to consumers living and working all over the world."
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